
Coforge Partners with ServiceNow to Launch GenAI CoE in Greater Noida
Introduction

In a major milestone towards AI-powered business transformation, Coforge has expanded its partnership with ServiceNow. Under the partnership, Coforge will connect its AI framework, Quasar, with ServiceNow AI Agents to set up Center of Excellence (CoE) for GenAI at its Greater Noida, India location. The initiative will empower organizations to harness AI-driven intelligence, automate processes, and improve customer experiences.
AI Innovation — Empowering Businesses
It will be a Center of Excellence for the enterprises to innovate, incubate and scale GenAI. With the power of ServiceNow AI Agents, businesses can:

- Optimization of Operations – Automate the workflows and minimize bottlenecks in operations
- Improve Decision-Making – Leverage AI insights to develop superior strategic plans and decisions.
- Provide Enhanced Customer Experiences – Get better lead-response times and personalize services.
AI Solutions Customized for Different Industries

Coforge has built 12+ industry-first, domain focused solutions on the ServiceNow platform across the following key sectors:
- Financial Services – Payments processing and fraud detection using AI.
- Insurance – Simplified handling of disputes and claims.
- Healthcare –Better patient engagement and digital transformation.
- Travel & Hospitality – Generative AI for automation of customer support and operational business functions.
Riding the Future of AI-Oppressed Transformation
Coforge plans to fast track AI adoption in various industries in the GenAI CoE in Greater Noida to help enterprises transition to the changing digital world. Enterprises can now future-proof their processes pioneering new growth and productivity opportunities, by integrating ServiceNow AI Agents with Coforge’s proprietary, AI framework, Quasar.

FAQs
- What are the main AI solutions provided by GenAI CoE? Available solutions are AI-based fraud detection, electronic payments processing, digitized operational automation, and customer service increasing.
- How will AI be utilized to detect financial service fraud?AI-algorithms are capable of identifying patterns, anomalies, and fraudulent transactions in real time which has led to an increase in financial stability and a decrease in fraud occurrences.
- Can small and medium-sized enterprises (SMEs) get the most benefits from GenAI CoE?Yes, SMEs can utilize AI with automation and insight to facilitate their operations and customer interactions without making the large infrastructure investments needed.
- So, at which place you can find the CoE?The GenAI CoE is headquartered in Greater Noida, India, where it acts as the central base for the AI-driven innovation and collaboration across the country.
- How is AI utilized to carry out dispute management in insurance and financial services?AI technology speeds up the dispute management process by means of data analysis, automation, artificial intelligence programming and prediction of resolutions in regard to historic patterns.
- What do you believe would be the future utilization of AI through the CoE of GenAI?The GenAI CoE is expected to keep the ball rolling and bring positive changes to the whole business scopes and companies with latest innovation of AI.
- Are small and medium-sized enterprises (SMEs) that come GenAI CoE planning to get the benefits of new technology?Of course, artificial intelligence-driven administration and the data-driven inferences can be availed by the SMEs to take their operations and customer interactions to the next level without major capital investments for infrastructure.
- On the other hand, GenAI CoE is located in Europe. Where is the one in New Delhi?The GenAI CoE Global is based in Greater Noida, India. It is a worldwide platform for AI-driven innovation and collaboration.
- How can the usage of AI in the automation of dispute management in insurance and financial services?AI reduces time in dispute management by analyzing data effectively, automating case reviews efficiently and predicting potential resolutions based on the history of cases.
- Some of the GenAI CoE partners are not only those that provide a port of calls but they also are the ones who are engaging in research projects. What level of AI complexity is going to come through the GenAI CoE?In the recent times, AI AI the coe is set to come up with innovative ideas, this will ultimately improve the whole process of businesses, in turn helping them with brand new AI technologies.
Conclusion

The GenAI CoE is Coforge’s strategic alliance with ServiceNow, an indication of its unwavering zeal for AI innovation and e-business. Hence, enterprises can now access this world-class facility to stay ahead of the pack in an increasingly digital world, through which they will carry AI efficiency and customer-centric solutions.
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